Tuesday, 31 January 2012

A Closer Look into the Hippie Generation as it Relates to the Contemporary Hipster


The hippie generation began in the early 1960s but it was not until 1966 in Haight-Asbury, San Francisco that the hippie movement became widely popular.[1].  Also referred to as the “love generation”, hippies were one of several cultural movements that influenced the development of the contemporary hipster.[2]  Many people today are familiar with the hippie generation by having watched TV series and movies such as, “That 70’s Show” and “Austin Powers”, that depict hippies as free spirits concerned with peace, love and freedom, a rendition that is, for the most part accurate.  While John Robert Howard states there were four types of hippies during the 1960s, this essay will focus only on “the visionaries”, or activists, and “the plastic hippies”, or ‘posers’, as having influenced the contemporary hipster generation.[3]  It will be discussed that while the contemporary hipster mimics the hippie generation of the 1960s in some respects (such as being environmentally friendly), they also go against all that hippies stood for in areas such as fashion, occupation and lifestyle.

The visionary hippies were the activists of the late 1960s who adopted a lifestyle that suited the freedom they were promoting.  In other words, they were the people who chose to live in communities devoted to sharing what one had with others, promoting the benefits of the natural environment, expressing love freely, dropping out of school, living in poverty, and being dependent on ones’ self to provide the necessities of life.[4]  Their goal was to separate themselves from the standard society by creating a separate community for a simple way of living without the confines of money and commercialism.  In contrast, the standard society of the 1960s consisted of anybody whose goal in life was to finish school and secure a well paying occupation.  Moreover, unlike the visionary hippies, the people of standard society belonged to the middle and upper classes and were fully engaged in the process of, and often benefited from, commercialism as a means of living.  In other words, hippies were considered the subculture of the 1960s because they longed to live a free life in harmony with nature, whereas, people of standard society were considered mainstream because they chose to work and make money as a means of living.

To contrast, “plastic” hippies were mainly teenagers of middle and upper class families, who dressed in hippie paraphernalia as a fashion trend and did not follow the hippie lifestyle and way of living.[5]  Today, the plastic hippies of the 1960s would have been referred to as posers or fakes because they wore clothing and items that had been designated as hippie clothing in order to identify with a cultural movement.[6]  One of the ways in which visionary and plastic hippies would have been distinguishable was by means of age and if they attended school or held a job.  Visionary hippies consisted of young adults in their late teenage years and early twenties who had left school and the workforce to pursue the hippie way of life in communes.  Whereas, plastic hippies consisted of younger teenagers who remained in high school and under their parents’ roof with the goal of furthering their education to obtain a reputable occupation but who wanted to follow the fashion trends of the 1960s in order to appear ‘cool’.  Therefore, although visionary and plastic hippies might not have been distinguishable by means of fashion alone, often age and lifestyle served as the major indicator of authenticity.

            Having identified two distinct types of hippies during the 1960s, it is arguable to say that today there appear to be two types of contemporary hipsters that correspond directly to both visionary and plastic hippies.  The first type of contemporary hipster being ‘authentic’ hipsters who believe in buying products and supporting causes for the environmentally friendly aspect behind them.  The second type being ‘fake’ hipsters who seem only to care about particular fashion trends as a means to make themselves stand apart from the rest of modern day society.[7]  While it is hard, and rather unfair, to label someone as ‘fake’, it is also hard to determine, based on physical appearances alone, why someone has chosen to wear the clothing they do,  drink and eat the food they do, or buy the products that they do.[8]  Therefore, the question then becomes why would someone want to dress a particular way simply to identify with a distinguishable subculture?  Although there is no definite answer, given that people do particular things based on personal choice and for different reasons, one answer could be because they would rather be noticed for being different than go unnoticed for following suit.  

With this in mind, similarities can be made between the visionaries of the 1960s and the authentic hipsters of today’s society in the sense that they dressed, acted and were a part of the causes they were because of what they believed in and what they felt was right.  Whereas, the plastic hippie and ‘fake’ hipsters share a similarity of following a fashion trend possibly for the sake of being ‘hip’ and looking ‘cool’ but also to belong as part of a subculture that stands out.  However, although there are similarities between hippies and contemporary hipsters, what sets these two subcultures apart is the way in which they established their identities.  While hippies protested and set up communes as a way to make themselves known, contemporary hipsters now have the luxury of using social media as a way to establish their ‘likes’, personal opinions and lifestyle choices.

            In closing, although distinctions and similarities can be made between authentic and fake hippies and contemporary hipsters, it is clear that the visionary hippies promoted a society not based on money and commercialism, but a society where people should be free to do as they please without being ridiculed.  In addition, visionary hippies also made it their goal to promote environmental awareness and encouraged living in harmony with nature.  Similarly, although contemporary hipsters may not be as political and outright as the hippies of the 1960s were, they carried on the original belief in harmony with nature, protecting one’s environment, and creating an equality amongst people (through promoting such causes as the fair trade industry) within today’s society.


Works Cited

Ghost, Tuna. “In Defence of the Hipster.” August 2011.

Howard, John Robert. “The Flowering of the Hippie Movement.” Annals of the American Academy of Political and Social Science 382, Protest in the Sixties (March 1969): 43-55.


Works Referenced But Not Cited in Essay

Chen, Anna. “The Use-By Date on Hippies”. New Internationalist, January/February (2011): 61.

Goldwater, Barry. What's Wrong with Hippies?”. Human Events, 27:33 (1967): 5.

Greif, Mark. "The Hipster in the Mirror." The New York Times Book Review, 14 Nov. 2010: 27(L).

Haight, Sarah. “Fields of Fashion”. WWD 198, no. 29 (2009): 6-9.


[1] John Robert Howard, “The Flowering of the Hippie Movement,” Annals of the American Academy of Political and Social Science 382, Protest in the Sixties (March 1969), 43-48.
[2] Ibid.
[3] Ibid, 43-45.
[4] Ibid, 45-48.
[5] Ibid, 51.
[6] Ibid, 50-51.
[7] Tuna Ghost, “In Defence of the Hipster,” August 2011.
[8] Ibid.

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